Very often when we read about Facebook privacy issues the majority of concern is for the children and young adults who we perceive to be at the greatest risk. We tend to assume that younger users of social networks will be the most blasé about their own privacy, about the information they are willing to share about themselves with the wider public. I must admit that I have been guilty of this assumption in the past.
Whilst Facebook in the UK does have a minimum age requirement of 13, this is not easily enforced and it is simple for younger children to join. There has been a lot of press coverage recently regarding Facebook’s privacy settings, describing them as far too complicated with the default settings revealing far too much personal information. Concerns have been raised that it is these younger users who will be the most caught out by this.
Fascinating research from PEW suggests that we should in fact take a completely different perspective with regards to how ‘younger’ users approach privacy on social networking sites such as Facebook.
By ‘younger’, ‘middle’ and ‘older’ groups I will for clarity in this post refer to the same age-group boundaries used in the PEW report (Younger: 18-29 years old, Middle: 30-49 years old and Older: 50-64 years old). While this report did not include those under the age of 18, I think it is fair to assume that they would be most closely aligned to the ‘younger’ age group above.
Most important to realise is the fact that what an older user would consider as inappropriate information to share in public is very much part and parcel of how a younger user would want to be perceived; their image as they present it to their peers on Facebook. For us to simply dismiss this as ill-considered behaviour is a bit naïve on our part – the research from PEW suggests that these younger users, far from indulging in poorly conceived comments and updates, actually dedicate far more thought towards what information they will or will not make public and furthermore, they are the most likely to alter their privacy settings.
So what exactly are the report’s findings I am basing this on?
Control of personal information
44% of young adult internet users say they take steps to limit the amount of personal information available about them online, compared with 33% of internet users between ages 30-49, 25% of those ages 50-64 and 20% of those ages 65 and older.
Removing unwanted content
47% social networking users ages 18-29 have deleted comments that others have made on their profile, compared with just 29% of those ages 30-49 and 26% of those ages 50-64.
41% of social networking users ages 18-29 say they have removed their name from photos that were tagged to identify them, compared with just 24% of SNS users ages 30-49 and only 18% of those ages 50-64.
Refining privacy settings
71% of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online. By comparison, just 55% of SNS users ages 50-64 have changed the default settings.
So perhaps after all it is not the younger generation we should be most concerned about but ourselves! Indeed one last interesting question examined the issue of trust:
When asked how much of the time they think they can trust social networking sites like Facebook, MySpace and LinkedIn, 28% of SNS users ages 18-29 say “never.” By comparison, a smaller segment of older users express such cautious views; 19% of SNS users ages 30-49 and 14% of those ages 50-64 say they never trust the sites.
This all suggests that the younger users are far more switched-on not only when it comes to the risks of using social networks but also to the steps they can take to contain those risks.
Many parents have and many more will continue to face the dilemma of whether or not to allow their kids to use Facebook but perhaps to a certain extent these findings can put their minds at ease. Of course it is still a good idea to have a chat about what information could end up becoming public and running through the privacy settings with them when they first sign up (maybe you will learn something too!) but remember to practice what you preach!
Always think about who will be able to view what you are about to post on Facebook, is it such a good idea to tell the world that you are about to go on holiday leaving your house empty? Do you really want to post your mobile number in reply to those ‘lost my mobile phone – send me your number’ groups – remember that information too could become public.
Facebook is a great tool for keeping in touch and tracking down old friends, with a little care and attention you should have nothing to worry about!